Peter Irby

Portfolio2010

Ovando

Consulting Production

Ovando, a luxury floral company in New York had a problematic design process previous to my collaboration. I acted as consultant and managed a team of 4 designers and programmers to address their interactive issues and achieve Ovandos new media goals of attracting participation and interaction with the Ovando brand, an secure online store and content management.

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HuffPost

Design

Working with Huffington Post Marketing dept on creating ad specs and preparing sales presentations. I also produced banners and adds for site use and partnership deals.

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KEKU

Consulting Production

Produced and crafted tag lines and editorial voice for an online phone provider. Developed wire frames and produced illustrations for the site.

Learnvest

Consulting

Learnvest, a financial education site for women, asked me to consult with them abot the effectiveness of their email marketing. They wanted to increase the chance of editors opening email pitches and poting a link on the respective sites to drive traffic to learnvest. I advised the creative director on best practices for delivering editorial content and created a persentation focused around using a more complex layout and typography hierarchy to highlight key content and make the information pop out to busy editors.

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Rock Port Institute

Consulting

Rock Port Institute was stuck in a design process that was not moving forward. I consulted on scaling the site and adoption of a CMS to allow for growth. I also outlined SEO best practices and social media opportunities.

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BWPcommunications

Development Production

BWP came to me for a site redesign. I worked along side with the designer and managed a programer to launch a new site with a content management system. BWP can not update and publish their own projects and content.

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Debbie Robins

Consulting

Debbie Robins was interested in updating her site design and feeling. I acted as a consultant to improve her messages and increase her contents reach.

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nuBest

Consultant

Consulting and Art directing for the largest salon on long island. Advised and created; content and provided consulting on interactive new media outlets. Projects consist of in store iPad photo booth, customized blog and social media sites and site design with CMS integration.

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Forgiveness

Environmental

The Forgiveness Project works at a local, national and international level to help build a future free of conflict and violence by healing the wounds of the past. I designed and lead a team of 6 others designers and craftsmen to develop and build a 32 image back lit photo exhibition.

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MSB

Design Production Development

Michael Sackler-Berner is a singer-songwriter from New York City. Since completing his first solo album, “MSB,” in January of 2009, he has been headlining at the Mercury Lounge and Living Room. He has landed eight prime-time television placements. His ballad, "The World's Spinning On It's Side Today," was placed on the season 2 premiere of FX's Sons of Anarchy. I designed and developed Mike's site

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Woven Play

Production Development

Developed and Produced a boutique online clothing store for a unique shop in New York.

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Sunshine & Molasses

Development Production

Acted as web developer and production manager for the creation of Sunshine and molasses's sites that sells hand made invitations and cards.

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Nate Silverstein

Development Production Design

Created a site for Artist Nate Silverstein. The design reflects the artist's unique personality and was created to display his many practices, primarily photography.

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Evan Silver

Development

Coded and Restructured a personal portfolio website for Evan Silver a director and producer working for companies like MTV and Urge.

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Beliefnet

Editorial Design

While at belifnet.com / fox digital – the largest website for religion and spirituality – I managed, produced and instituted the site-wide image database, developed organization protocols(database, xmp), obtained image rights from stock agencies and photographers and edited digital content. While I was part of the editorial department, I also worked along side the design team to coordinate and refine the brands aesthetic guidelines as well as design and develop special projects (blog branding, skinning editorial content, content interfaces).

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WIC

Design

I acted as designer and creative director for a multi disciplinary team doing research on the effectiveness of their nutritional campaigns. In a collaborative process that took into account collected data and usage reports about designs and ascetic choice we created a bilingual direct mailer campaign. Having branding for spanish and english viewers, the campaign targeted the idea of fresh produce and bright friendly colors.

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Paul Villinski

Fabrication

As an art assistant for Paul Villinski I produce a range of fine-art work from his collection and assist in developing new work. I have also worked on upgrading and producing marketing materials for the artist.

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Portland International Film Festival

Along side a team of 3 other sculptors and designers we fabricated a unique modular sculpture for the Portland International Film Festival dealing with international and local elements and materials. The sculpture was kenetic and projected a film in the lobby for the festivals opening night.

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